Depending on the type of online entertainment, there are a wealth of ways AI has, and will continue to have, an impact on the industry. Across the board, all types of entertainment are affected by AI and what it has to offer. This includes games, user interfaces, film, arts and so on. With this in mind, this adept tool is likely to continue shaping the way entertainment and media is created. So, let’s take a look at the possible future.
Improving The User Experience
One of the major ways that AI has improved the online entertainment industry across all facets, is through the interface. Many streaming services operate using AI which means that the solution can understand the specific tastes, likes and wants of the viewer. This has led to a much better understanding of viewer preferences, while also providing viewers with more appropriate recommendations and suggestions. Netflix uses AI algorithms for exactly this, using viewing history for its recommendations. Similarly, online casinos are able to offer the same types of services. With AI algorithms in place, online casinos are able to understand player preferences, recommending specific games. On top of that, bonuses and promotions can be tailored to specific players as well. Across the board, for both online and live casinos, AI algorithms are improving the way players interact and play online. It’s possible to find live casino Canada options for immersive gaming right here.
Optimization is Key
Not only does AI help in providing recommendations, but when it comes to entertainment and searching for media, AI algorithms are key to discovering what works and what doesn’t.
Platforms like Amazon Prime use AI to determine which part of the show viewers watched most, as well as determining which are the best thumbnails to display, with which to entice viewers to click and watch.
Getting Creative
AI is also increasingly being used for creative means. Not only are their solutions such as ChatGPT that can create a range of different texts and copy, but there are increasingly visual and video AI programs that can create stunning artwork. Of course, the combination of the two is paving the way for major changes within the entertainment industry. With impressive writing capabilities, AI is able to write scripts, and it can use data driven insights to determine how successful the script could be. Not only this, but AI is increasingly able to create stunning images and even videos. It is likely in the future that animators, 3D artists, and CGI will be taken over by AI. Already there are many different pictures and videos that fit strange designs, monsters and other interesting ideas into creative videos, virtually indistinguishable from real-life.
Increasingly, there is concern that digital replicas will become increasingly commonplace. The ability AI has to replicate an individual is only now being realised. However, once the likeness of someone has been captured by the AI, it is able to quickly replicate it potentially nullifying the need for the original actor. Similarly, AI is able to digitally capture facial movement and expression, making this a superior way of animating compared to human-made images. This has all led to a lot of potential issues regarding ownership of the image and copyright, so it’s not likely to take over just yet.
Betting Quality Online
For many, buffering and streaming has long been a problem. Slow-loading videos or poor quality often leads to a poor viewing experience. With AI, you can get improved and optimised streaming in real-time. This is the case for many different services including YouTube, which can automatically change the quality of the stream to meet the speed of the user’s internet. While it may mean a decrease in the quality, the overall user experience is improved as there is no buffering or wait-time in place.
Of course, as touched upon, all this comes with an ethical responsibility to be safe, secure and fair when using AI. There are issues around data privacy when it comes to AI models applying user data to advertising. And of course, increasing concerns over job loss in the creative industry, and even stolen identities through likeness replication. While the future of AI is an exciting one, it needs to be moved forward with care.